For the past few months, the COVID-19 pandemic has made things difficult for businesses of all types, and businesses here in Utah haven’t been spared.
Many companies have had to close for extended periods, and even those that have remained open have experienced dips in sales, loss of customers, stocking issues, and more. With social distancing in place and the number of people allowed to gather constantly fluctuating, remote work has become a necessity.
Fortunately, it’s not all doom and gloom for Utah businesses. Many companies have found ways to thrive by making the most of new workforce trends and even save some money along the way. Here are some strategies that can help give your own business a boost during the pandemic and beyond:
Redesign Your Online and Offline Business Presence
Both online and offline, you need people to notice you if you want them to buy your products or services. You have to get your name out there and raise awareness of your brand so that you can bring in customers. The same goes for hiring new employees—if you really want the cream of the crop, they have to know your name.
Although you might have worked on establishing and growing your business presence before, redesigning your image might be a project worth focusing on.
To redesign your business presence offline, you might focus on what you’re doing to make things safe for your customers. Be transparent about what you’re doing to modify your services during the pandemic.
It’s also critical to ensure that your website is user friendly and well designed for customer support to encourage customer loyalty.
Create a Sales or Marketing Campaign
Investing in marketing such as SEO services to help people find you in search engine results is another great way to give your business a boost.
While spending money might be the last thing that you want to do during the pandemic, as the old saying goes, you have to spend money to make money. In fact, now might be the most important time to invest in promoting your business to stay ahead of the competition.
Luckily, a sales or marketing campaign doesn’t have to be too expensive. There are various ways to do it on a budget, including making use of social media, publishing great content on your online blog, and offering promotions and special offers to your customers.
Sponsor Local Teams, Schools or Events
Supporting your local community is an excellent way to show that you don’t just want your business to survive, but you want to help others too. By sponsoring local teams, schools, or events, you can demonstrate that you want to help out those that might need a little assistance during these times. It also has the benefit of giving your business more exposure and showing people your business values.
Get in touch with local organizations to offer sponsorship. Alternatively, keep an eye out for opportunities from teams, schools, or events looking for sponsorship.
Invest in IT Services for Business Growth
Another way to make the most of your money when you need to give your business a boost is to invest in technology tools that will help your business grow. This can include enhanced security, team management software, or a more reliable network.
Making updates to your business as it faces remote work and other changes can ensure that your business continues to thrive. Whether you need cloud storage, continual system monitoring, or some strategic tech advice, an investment in IT managed services is sure to help you turn a significant profit in the long run.
Many businesses are finding the current times difficult to get through, but there are things that you can do to strategize and regain a competitive advantage. As you take these strategies into consideration, you can position your business to not only survive through the pandemic but to thrive for generations to come.
